The Emotional Impact of the Action Scene
You may have heard that using action scenes as story telling is a great way to market your product or services. So, why is it that this particular technique is not used by the larger web companies?
It’s easy to understand why action scenes are not used when you think about it. The average reader does not want to sit through boring literature, so the only option for a typical web reader is to read directly from the text box.
In fact, the web reader has no choice at all, because he or she has to view the whole page. If it were possible to reduce the size of the text box and still have a meaningful article, it might be possible to sell your product, but the average web reader cannot read the reduced text if it was significantly smaller.
Now, if you use action scenes as story telling, you will have to increase the size of the text box to read the entire paragraph or part of the story. Unfortunately, a reduction in text box size is impossible, and therefore the user cannot read the text in the same way he or she would in a book. Therefore, even if you have written an article that has a very good story, your reader will not read it in the same way as he or she would if you used paragraphs in your text box.
To achieve this kind of storytelling effect, you will need to make your reader part of the story, and so the human brain is responsible for helping us feel that we are an active participant in the action. The reader can feel the excitement of the situation, feel the wind in his or her hair, and know that they are part of the action.
Of course, the story can be just as interesting as it would be if the reader could just go directly to the end of the page, but the fact that the text box is able to hold the entire story is still crucial to the success of your marketing campaign. You cannot build any trust, credibility, or awareness of your company if you cannot communicate the message clearly.
The human brain is amazing, and even the best companies on the web readers can take advantage of it. If you need a new article to introduce your company, you should consider this method.
Using action scenes as story telling is only one of many ways that you can promote your business online. This technique works very well when used strategically, but if you decide to use it in the wrong way, it can backfire on you might find yourself faced with a group of disgruntled clients.
Although the use of action scenes is sometimes ineffective in promoting a product or service, you can always try your hand at using them to highlight the benefits of another company. The reader will have to look at the text box or your website, and from there, he or she can decide whether or not he or she is interested in what you have to offer.
A good example of how you can use action scenes as story telling is this: Let’s say you are selling soap. You choose to include a picture of a person working in a bar, but there is something else that jumps out at you.
Instead of focusing on the guy with the shaved head and the ripped body, you can use the action scene to tell the reader that this guy can reach the moon and back. In other words, you can make the reader think that this soap is so popular because it helps them lose weight, gain muscle, and keep fit.
When Action is as Good as Dialog
Story telling through action scenes can enhance the emotional potency of a screenplay. Your plot might be about something serious or it might be far from it. But what matters most is that your scenes portray a kind of quick and effective action. So, how do you create story telling through action scenes?
There is something to be said for the emotional edge created by action scenes. They work as quick window-dressing to achieve a specific aim. As with any scene, you need to put a strong focus on how your audience feels while reading your story.
- If your action scenes do not have a reason to happen, your audience will lose interest. You can make them even more exciting by being an actor yourself. This is a good way to create your own narrative.
- This approach of acting is not just confined to scene design. It is also a good way to enhance the emotional impact of scenes. Therefore, if you want to have dramatic scenes in your film, then you need to have the actor/actress/film maker play a role as well.
- In other words, the writer/director/actor/actress/film maker should put their skills into use. Of course, you should not force them to do so. Remember, they are professionals at what they do and they would rather earn a little success in your screenplay.
- The character has to be the central point of attention. It is interesting to see how these characters appear to the audience, as opposed to their backgrounds. Don’t forget that they would not like the background to distract them from the main attraction. The actors portraying the main characters should be very well-defined and well-realized.
- You have to treat the characters and their actions in the action scenes with extreme care. The audience will need to be willing to suspend their disbelief. Make them feel emotionally engaged in the world portrayed in the story.
- Action scenes should be direct and full of energy. The actors portraying the main characters should be able to convey the necessary energy required.
- Even the supporting characters should feel creative tension. In other words, the plot should present many such characters.
There are some countries, particularly in the Scandinavian area, where the practice of creating the story telling through action scenes has been long-standing. Interestingly, this is a uniquely Finnish-produced practice, since Finnish people tend to be more cerebral than the other European peoples.
Their tradition of writing their own novel is too rich for anyone to simply copy and exploit. So, this is one of the most unique stories to have been created.