Michel has created another wildly inventive commercial, this time for Motorola's new Razr2 phone. It's a 60-second piece that at its heart shows a woman exploring the many features of her new phone, but is filmed in a way that shifts realities more confidently and theatrically than Everlong or Smarienberg.

Experience comes with its own mini-site which has production photos, Michel's sketches, a 'making of,' desktop wallpaper, and an interview with Michel. There you can also find the videos in several downloadable sizes.

Ellen Kuras, who shot Be Kind Rewind, Block Party, and Eternal Sunshine, served as DP. Matt Goldman edited.

Credits

agency Cutwater, San Francisco
agency exec. creative director Chuck McBride
agency creative directors Matt Rivitz, Tyler Magnusson
agency copywriters Matt Rivitz, John Patroulis
agency producer Jennifer Golub
production company Partizan, LA
producer Valerie Romer
executive producer Sheila Stepanek
cinematographer Ellen Kuras
editor Matt Goldman @ Akjak, LA
post production PLANK Editorial
music Squeak E. Clean
visual effects Fly Studios, Montreal