The ad is closest in visual tone to Come on My Selector, with its purple and blue lens flares marking a dark, basement setting. It has a little bit of that Blade Runner feel to it.
See Sport is Free here.
Tagline
Sport is free on ITV
As it should be
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Sport is Free is a 40-second commercial Cunningham shot with director of photography John Lynch,
who also shot All is Full of Love. The clip takes place in a rainy, midnight city. A man walks
discreetly into a place marked with a neon "Open 24 Hours" sign. He buys some tokens and heads
down a dirty fluorescent-lit staircase, into a cell typical of a late-night ladies revue. He
inserts a token and the slit opens to a television screen with some hot football action. All to
express the tagline, "Sport is free on ITV." The ad is closest in visual tone to Come on My Selector, with its purple and blue lens flares marking a dark, basement setting. It has a little bit of that Blade Runner feel to it. See Sport is Free here. Tagline Sport is free on ITV As it should be | ||